Editor-in-chief of UX Planet (https://uxplanet.org). http://babich.biz
said that:
Things move
quickly in the mobile app universe. To succeed in the field of mobile
UX design, designers must have the foresight and prepare for new
challenges around the corner.
To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
1. User Journey Simplification
When
we interact with apps or websites, we have a particular goal. And
usually, the less effort we spend on achieving this goal, the better
experience.
Linear User Flow
A
linear design experience is UX with a specific beginning, middle, and
end that allows users to complete one action with each step. Linear user
flow is good for users because it allows to estimate how much time it’s
required to complete a task.
The process of ordering a cab in Uber is a example of linear user.
Progressive Disclosure
When
your app has a lot of information or actions, there’s no need to show
everything-all-at-once. Designers will use technique callled progressive disclosure tomake
information or action visible only when users need it. Progressive
disclosure has an opportunity to reduce cognitive load and improve
comprehension of the interface.
Progressive disclosure gently introduces interface and features to users as they interact with an interface.
With
the release of iPhone X designers faced a new challenge. The lack of
physical Home button leads to the fact that even the most basic
interactions with a device are gesture-based now. What does it mean for
designers? This means that designers will have to pay more attention to
gestures.
If you want to understand what challenges gesture-based interface have, read Don Norman’s article on the topic:
The article states critical problems related to gesture-based interactions such as discoverability and learnability issues. In the attempt to solve those problems, designers will focus on motion design and microinteractions.
Animation will be used:
To make it clear what interactions are available (animated hints)
Animated hint paired with text instruction. Image credit: Material Design
To clarify spatial relationships between UI elements (animated transitions)
To provide feedback on the interaction
Providing feedback and clarifying spatial relationships. Image credit: Shakuro
Well-curated
and easily accessible content is what makes a mobile app appealing to
its intended users. Designers can keep content front and center in 2018
by:
Decluttering
Removing
visual clutter and improving comprehension is a popular goal among many
UX designers today. Designers remove irrelevant information (noise) and
prioritize relevant information (signal) by putting content first and
elaborating clear visual language.
Prioritize content over chrome
Stripping away all the visual clutter can help you focus on the core of the message you are trying to communicate.
Have
a clear order with how UI elements are presented to make content
comprehension easier. Strong visual signifiers (such as contrasting
colors for call-to-action buttons) are used to direct user on certain
interactive elements or essential information.
Contrasting color is used for the primary call to action button. Image credit: Google
4. Full-Screen Experiences
With
the release of Samsung Galaxy S8 and iPhone X, frameless design became a
trend. More screens space available for users and they expect to have
full-screen experiences.
HD Images and Videos
Not
only the fact that your app should provide full-screen experience is
important. The quality of assets will have a direct impact on user
expectations about your app. Images should not appear pixelated on a
mobile screen.
Color
is one of the most powerful tools in the designer’s toolkit. Color can
draw attention, set a mood, influence users’ emotions and actions. When
it comes to mobile app design, this is definitely the time of vibrant
colors.
Color As Functional Element
Color
will be used not only for aesthetics, but it’ll also be a part of the
functional experience. For example, designers will use color to visually
separate different types of notifications.
Using colors to separate different types of activities. Image creidits: Jae-seong, Jeong
In
2018 we’ll see more emotional intelligence integrated into the mobile
experience. EI is no longer all about animated effects showed when a
user completes specific actions. EI is a powerful way to make the
experience more engaging and delightful.
Better Way To Express Emotions
Expressing
emotions is natural for people. Even in the era of command string
interfaces, we used emoticons to make other people understand what we
feel.
Scott Fahlman created famous ASCII-based emoticon in 1982.
In
the era of mobile devices, we have an opportunity to share even more
broad specter of emotions. Face recognition will be used to provide more
relevant reactions. One of such technologies is Animoji — animated
emoji which respond to facial expressions via the iPhone X camera.
Animoji is an opportunity to share our emotions with other people.
Natural Interactions With Apps
More
focus on gestures will change the way we interact with apps. For
example, the way we like our content. Instead of tapping on the button
or icon, it’s possible to make it more natural by drawing ‘heart’ icon
on the screen.
As
humans, we establish an emotional connection with all products we use.
Therefore, we expect some level of human-like feedback when we interact
with products. Even though we know that the products aren’t humans and
can’t feel emotions, we want to believe that they can.
App mimics human reactions when providing a response to user input. Image credit: Adip Nayak
7. Dominance of Video
2017
saw a surge in the popularity of video as a content marketing format.
According to Hubspot, 78% of people watch videos online every week, and
55% watch videos online every day.
In the context of mobile devices, designers will adapt video format for the medium:
Adapting Video For Short Attention Span
The
average human attention span has fallen from 12 seconds in 2000, to
eight seconds in 2015. New ways of content delivery appear as a result
of adapting to the change. Formats like 360-degree videos and Facebook
Live were created as a result of such adaptation. In 2018 more users and
business will use this format to deliver important and timely
information.
Facebook Live video. Image credit: Buzzfeed
Adapting Video For Portrait Orientation
According to Luke W, 94%
of the time mobile phones used in portrait orientation. This means that
all content (including video) should be adapted for this orientation.
Apps
that utilize biometric-based technology can bypass the need for a
traditional login requirement. With biometrics, all that’s needed is a
specific physiological or behavioral characteristics, such as facial
recognition, fingerprints, or voice recognition.
More People Will Use Biometric Authentication
Biometric
authorization isn’t exactly a new technology. A lot of people today use
biometric authentication as a replacement for passwords. According to
Apple, average iPhone user unlocks device 80 times per day, and 89% use
Touch ID for unlock. In 2018 biometrics will be more accessible and
we’ll see more use of biometrics for authentication and identity
management purposes. It’s something that can also boost security for
both end-users and businesses that incorporate this technology into
their mobile apps.
Face ID As a Replacement For Touch ID
In
2018 we’ll use one of the most protected and at the same time easy to
use object for authentication— our faces. Face ID which became available
for iPhone X users has the opportunity to become the most natural way
of authentication in the coming year.
9. Conversational design
2015 comScore study
says the average user only uses around three apps frequently, and at
least one of them is a messaging app. People love chatting. That is why
chatbots and voice-activated assistants, powered by artificial
intelligence, will be a hot trend in 2018.
Chatbots As Assistants Integrated In Messaging Platforms
Most
likely we won’t see chatbots as a full replacement for regular GUI
experiences, but they will be integrated into messaging platforms (such
as Facebook Messages) to serve as assistants. Businesses will have
real-time automated conversations with their customers.
Graphical
user interfaces aren’t the only way we interact with our apps today.
The significant progress in natural language processing and
computational power made it possible to use a different type of
interface — voice-based. In 2016, Google stated that roughly 20 percent
of all mobile searches were done with voice activation. It’s easy to see
why the next big thing for coming years will be voice-activated
interfaces. Voice-activated interactions boost the user experience by
eliminating the type, which also eliminates another potential source of
friction for app users (since people have to learn to use an app).
The best interface is no interface
Importance Of Copywriting
The
popularity of conversational interfaces amongst designers and
developers will raise an awareness of the importance of copywriting for
this type of interface. Since chatbots are almost entirely based on a
word exchange between user and machine; each word has to be carefully
selected.
10. Advanced Personalization
Personalized UX will continue to be a hot trend in 2018.
Provide Content Based on User Location
Since
mobile devices are travelling with users, the apps installed on the
devices can utilize location data to provide content which will be
relevant to user’s current location. This make services more responsive
to the environments around them. Some apps like Starbucks have already
utilize this property to provide special offers for users. In 2018 we’ll
see more apps use those capabilities to make experience better.
Tailored User Interface
Personalization
in UI design isn’t only about content. All users are all
different — some of us have poor eyesight, others might be colorblind.
So why should the apps have the same UI for everyone?
Personalization
will be also about adapting a layout to a person. This can be achieved
by utilizing information already provided by the user and by using
device sensors (tracking how users interact with app and what problems
they face). Based on this information, apps can determine if the bigger
font size is required, or it’s important to make the sound louder when
playing videos.
11. Augmented Reality
Besides
conversational interfaces, another direction which promises to
completely change the way we see and use apps is the fast emergence of
augmented reality (AR). A year ago, Mark Zuckerberg predicted that all
screens will eventually be replaced by lenses. It’s already clear that
2018 will be a year of augmented reality. A lot of people will use their
mobile phone or tablet as a lens into a virtual world.
It Will Be Much Easier To Create AR Experience
There
are already plenty of AR-based apps available on the market today. But
until recently, creating AR app wasn’t an easy task. In 2017 both Apple
and Google released AR frameworks that allow building AR apps much
easier:
Most
of us are familiar with Pokemon Go which was a great example of how AR
experience can be used for entertaiment. But AR isn’t limited only to
games. For example, AR lenses integrated in messaging apps can be used
in apps to create more engaging user experience.
Snapchat lenses
AR As a Solution For Real-life Problems
AR
is fastly becoming a technology that solves real problems and delivers
real value for users. For example, AR Measure makes it possible to
measure the real-world objects without a traditional physical
measurement tape.
AR Measure which makes it possible to measure the real-world objects without a traditional physical measurement tape.
12. Cashless Payments
Cashless
payment is quckly becoming a new standard for many users (the number of
people who use this method of payment almost doubled in 2017).
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